2010 Winners

• Yiannis Hatzopoulos – Islamic SIMcard

	This project proposes the instant transformation of the most basic 30$ SIM mobile phone, without GPS, mobile compass hardware or even J2ME, into an "Islamic phone". Leveraging the existing SIM hardware inside the handset, this phone can help its user direct himself towards Mecca and get notified on Muslim prayer times around the world.
	GREECE
	SES, www.ses-ltd.gr SES is a Greek SME offering technology consulting services in embedded software design, crypto-communications and mobile applications.
Yiannis Hatzopoulos, Senior Engineer, Degree in electrical engineering – Aristotle University Thessaloniki. 10 years experience, EFT systems, Smartcards, KDC – Pkey infrastructure, powerline comm stacks, AI, CAD/CAM
In an era of globalization, localization is paramount in penetrating new markets. Thus, we find in international markets Kosher mobile phones or quite expensive Buddhist and Islamic smartphones. In this project, the focus will be on the Muslim population, which is estimated to be 1.5 billion people. Among them several hundred million GSM SIM mobile phones are active; a great number of which are low-end phones, having no GPS, mobile compass hardware or even J2ME. This project proposes the instant transformation of the most basic 30$ SIM mobile phone into an Islamic phone, leveraging the existing SIM hardware inside the handset; a phone which can help its user direct himself towards Mecca and get notified on Muslim prayer times around the world. The service provided can be backed by unobtrusive location based mobile advertising.

• Xiang Zhou, Chungang Xue, Chi Song – Linkedia

	Linkedia brings the colorful media social network and mobile media advertising solutions and services to the mobile terminals. It allows people access context and create fantastic interactive experiences when watching video and live show.
	CHINA
	Linkedia, http://i-linkedia.appspot.com Linkedia is an innovative starting up company offering technology and expertise for solution, service on Java Card and IP Multimedia Subsystem that enable profit promotion and life sharing of people
Xiang Zhou. Cofounder of Linkedia. Master degree of Telecom and Information System. 5 years‘ R&D experience in telecom industry, Java technology and information management technology.   Chungang Xue. Cofounder of Linkedia. Master degree of Computer Science. 4 years‘ solutions experience in multimedia applications and IP Multimedia Subsystem core network.   Chi Song. Cofounder of Linkedia. Master degree of Computer Science. 5 years‘ solutions experience in multimedia applications, OSS/BSS and IP Multimedia Subsystem core network development.
Linkedia lets people access context and create fantastic interactive experiences when watching video and live show. Social network in the mobile terminal and (U)SIM/ISIM card makes subscribers share their videos and feeling real-timely or afterwards. With the Application Server, Media Server and IMS network, SIP mobile with (U)SIM/ISIM application can also be synchronized with application data like contacts list, group information, AoD/VoD list and comments. SCWS technology enriches the mobile portal. Subscribers share real time video, which is captured via camera in terminal and do the interaction anytime and anywhere. They build their media social network, write video blog, build media list for others like their own TV channels. One can order others’ list like AoD/VoD as he/her likes. Friends can group and comment on the media. Subscribers can also share non-real time AoD/VoD session.

• Dr Mamello Thinyane, Dr Hannah Thinyane – mKratos

	The best use of technology is in improving the quality of life of its users. mKratos exploits the pervasiveness and ubiquity of mobile phones to implement a voting and polling service that mPowers the users to influence the decisions that affect their lives and increase their collective bargaining.
	SOUTH AFRICA
	Centre of Excellence, http://cs.ufh.ac.za/coe The Centre of Excellence is a research unit with a focus on ICTD research undertaken between the University of Fort Hare and Rhodes University.
Dr Mamello Thinyane Research Coordinator, Centre of Excellence, PhD in Computer Science, Javacard, JME, JSE, JEE development, MAS applications, ICTD   Dr Hannah Thinyane Senior Lecturer, Rhodes University, PhD in Computer Science, Mobile HCI, Java (Javacard, JME, JSE, JEE) development, Flash development
"kratos" is the Greek word for "power" (in context of political governance), from which is derived "demokratia" (in English "democracy"). mKratos is a mobile application to mPower the public to participate in democratic governance processes. mKratos is a SIM-based polling/voting platform that allows individuals to express their opinion on specific issues (e.g. legislation, policies). While the motivation for mKratos is in the political governance domain, the applicability of the platform extends to any domain where public opinion is necessary (e.g. market analysis). mKratos comprises of a SIM application and a server-side application that communicate over SMS. The bulk of mKratos business logic and data-storage is handled on the server-side making mKratos SIM payload small enough to be deployed OTA.

• Elliot Klein, Benoit Richard, Ian Gertler – eVOTZ – SIMple Mobile Voting for the People, by the People

	eVOTZ delivers a new mobile voting authentication and verification platform that transforms mobile devices into trustworthy voting machines for any election or SMS polling process. Geo-location methods combined with SIM card data help create worldwide interoperability standards for trustworthy voting.
	USA
	eVOTZ, www.evotz.com
Elliot Klein MBA, Marketing & 2nd Master’s in Interactive Telecommunication. Experienced CEO and mobile innovator with 15+ years experience in applying emerging technologies in innovative ways & solutions.   Benoit Richard Director, Wireless at Bell Canada. Completing MBA studies in Canada; 10+ years wireless/mobile/RFID experience & the application of emerging technologies to solve real-world challenges.   Ian Gertler Chief Marketing Officer, Cursor Marketing. 14+ years marketing, product development & corporate strategy experience with Fortune 500 leaders and start-ups for emerging, Internet and mobile technologies.
eVOTZ delivers a new voting authentication and verification platform, transforming mobile devices into trustworthy voting machines for any election or SMS polling process. eVOTZ automatically acquires mobile device data, then dynamically matches and verifies that geo-location with the voter’s identity and SIM card details. The eVOTZ secure mobile voting API verifies a registered voter’s geo-location (via geo-fencing) with their postal mail address by GPS or cell ID. If the voting location matches database server records, the verified vote is automatically sent and accepted by Smart Card Web Server (SCWS) or with other secure SIM identification and security protocols.

• Silje Vallestad, Olav Balandin, Arvid Torset – Bipper

	Children constitute the fastest growing market segment within the mobile industry today. As a user-oriented solution developed by a mother of three with mobile-kids herself, Bipper’s vision and goal is to contribute to children’s safer use of mobile phones.
	NORWAY
	Bipper Communication AS, www.bipper.com Bipper, founded by a mother of three, is a new safety solution for children’s mobile phones that can easily be used with any phone – no matter what plan you are on or where in the world you are located.
Founder and CEO Silje Vallestad MA in Strategy and Management from the Norwegian School of Economics and Business Administration. Vallestad was awarded the price as Economics Student of the year 2004. More information can be found at http://www.vallestad.net/   CFO Olav Balandin Previously CEO of Combitel and MTU Link as well as Product and Market Director of MTU Nett. Responsible for several launches of technical mobile solutions in Norway, such as implementation of 3rd party SMS and mobile content solutions.   Technical advisor and Member of the Board Arvid Torset Previously CEO and founder of Tendo Tech AS, a high-tech firm specialized in development of mobile telecommunication platforms. Currently CTO of ComCom, a firm focusing on mobile advertisement and doing it big in South-East Asia.
Bipper was founded by a mother as a response to the trends and needs felt by herself and expressed by other parents concerning kids’ use of mobile phones. Kids are getting mobiles at younger and younger age, but still there is no safe solution in the market. Until now! Bipper is based on the need of parents and provide great usability. Through an interactive web portal parents may provide their child with a safety alarm, control who the child is in contact with, control costs and time spent using the phone, as well as being able to locate their child through the cell phone. The Bipper solution does not demand heavy integration with operator’s networks, thereby reduces the time to market, and makes the decision process in your company easier. The Bipper subscription is exceptional as it can be used by every carrier worldwide, given only a few customizations. The solution is easily rolled out worldwide and can soon be used by every child, everywhere.

• Alberto Gasparini, Giovanni Agazzi, Paolo Portioli – Radio Touch

	Integration opportunities between the mobile world and other technologies that already crowd our everyday life are still largely unexplored. The purpose of Radio Touch is to develop a method and system to integrate the mobile world with traditional radio and television broadcast systems.
	ITALY
	Alberto Gasparini is an Independent Developer, IT independent consultant specialized in Java Enterprise and Mobile Architectures.
Alberto Gasparini – Radio Touch founder – Independent consultant, Software Architect and team leader – Extensive experience in designing enterprise and mobile architectures   Giovanni Agazzi – Project Manager at ICTeam spa: in charge of cost estimation and on-field management of enterprise-class IT projects – Broad experience in managing mission critical projects/systems for Vodafone   Paolo Portioli – Head of Voice Services at Seat Pagine Gialle: responsible for marketing, product development, quality and operations – Extensive experience in TLC industry (Vodafone) on 3G services marketing and product development
The purpose of the current project is to develop a method and system to integrate the mobile world with traditional radio and television broadcast systems. At the core of the idea there is a radio or TV receiver/decoder equipped with the NFC technology: It receives the broadcasted signal, separates the audio/video and data parts carried by the signal and publishes the extracted data on an NFC channel, making them available to any NFC enable mobile device. Object of this project is also to develop an advertise management and serving system that enables marketers to develop NFC based marketing campaigns and track consumer’s NFC "touches” and their actual online conversion in action on the marketer’s website (sales, registrations, etc.).

• Hassen Aziza, Wajdi Sassi, Kenza Cherafedin – Parkeur

	This application introduces NFC technology in parking lot and makes the cell phone a "green” device as it stores parking lots driver information (parking ticket for instance). Moreover, PARKEUR proposes an efficient location based system which will reduce the time spent in a parking lots looking for his car.
	FRANCE
	Polytech Marseille, www.polytech.univ-mrs.fr/ Polytech’Marseille is graduate school in science engineering. Polytech’Marseille includes 800 students (with 200 graduates per year), 140 doctoral students, 90 teachers-researchers and 5 associated laboratories.
Hassen AZIZA Associate Professor   Wajdi SASSI 5rd year engineering student in Microelectronics an Telecommunication   Kenza CHERAFEDIN 5rd year engineering student in Microelectronics an Telecommunication
Car parks areas are in constant development. In big cities, it is almost impossible to park his car outside a private/public parking. PARKEUR application proposes a package of services to help the driver: – To quickly find a parking lot, – To store a virtual parking ticket in his cell phone, – To localize and retrieve the location of his car among thousands of cars, – To track the evolution of the parking bill in real time and use his cell phone to pay, – To retrieve specials offers/advertisement in the parking, just before accessing commercial galleries. All these services are managed by a secure application stored in the SIMCard. PARKEUR application needs a network of RFID tags

• Dr Michel Koenig, Florent Joubert, Pierre Gleize – PARME

	As most proprietary DRM techniques are rejected due to the lack of interoperability, as mobile phones are replacing very often MP3 and video players, PARME plans to use the SIM card to support audiovisual rights management.
	FRANCE
	Polytech’ Nice Sophia, www.polytech.unice.fr Polytech’Nice Sophia is a French school of engineers with six departments: electronic, computer sciences, financial mathematics, biochemistry, water, applied electronic. It is located in the technological park of Sophia-Antipolis in south of France
Dr Michel Koenig, Associate Professor, works with smart cards since 1996. Past leader of the project Wireless Wallet with Ericsson. Actual leader of the SecureMediaSIM project.   Florent Joubert, Student in Polytech’Nice Sophia, department Computer Science, current speciality : mobile applications   Pierre Gleize, Student in Polytech’Nice Sophia, department Computer Science, current speciality : image and video processing
Protection of Audiovisual Rights for Mobile Entertainment. This project is designed in the context of the mobile TV (DVB-H). Protection of audiovisual rights could be done using the SIM card (OMA-DRM2.0). We propose something really new : deciphering the video stream, on the fly, within the SIM card. To do so, a particular ciphering technique has been elaborated, enough efficient to make unwatchable the encrypted video, but enough light to be deciphered in the SIM card. This project had explored and solve all the technical difficulties. The demonstrator is running on the available simulators and partially on real phones (permissions needed to access certain APIs). This project could be the starting point of a new CAS system for the future mobile TV.

• Alessandro Cilardo, Luigi Esposito – PhoobyBook

	Coupling pervasive, identity-based GSM services with Web social applications may result in a tremendously large opportunity for new revenue streams and user experiences. The PhoobyBook infrastructure allows the user to manage their multiple social Web identities in a single SIM-based application.
	ITALY
	Phoobybook, www.phoobybook.com Phoobybook is a start-up company providing innovative solutions in the area of embedded security, smartcard-based applications, and accessibility-oriented Web design.
Alessandro Cilardo position: Consultant Expertise: Embedded Cryptography and Security, Computer Architecture, Reconfigurable Computing   Luigi Esposito position: Engineer Expertise: C / C++ / Java development Cryptography and implementation of security applications
PhoobyBook aims to drive the explosive demand for social networking towards the mobile world. PhoobyBook allows the user to manage their multiple social Web identities in a single SIM-based application, which stores profiles, preferences, and contacts associated to each of the user’s Web identities. All this information can be immediately exported or imported to/from existing services (e.g., Facebook, MySpace, etc), creating what we call user profile portability: having one identity independent of how many communities the user belongs to. In addition, PhoobyBook provides personal messaging, mobile microblogging, etc. which may be seamlessly linked to their Internet-based counterpart (Facebook, Twitter, MySpace, etc). Furthermore, based on peer-to-peer NFC interaction, PhoobyBook lets users exchange short messages by proximity, i.e. by tapping their handset over a friend’s phone. These short messages, called TouchTwits, establish restricted and more intimate relationships between groups of users, creating new, compelling interaction forms.

• Kana Sabaratnam, Thayanithy Jegan, Vijayamalar Sivasegaran – SpaceAds

	SpaceAds aims to offer a low technology solution to implement location based advertising on the mobile. Using the location information already available on the SIM signaling channels, SpaceAds allows to approximately determine the location of the user without requiring GPS on the mobile phone.
	MALAYSIA
	Micro Circle (M) Sdn Bhd, www.microcircle.com.my Micro Circle is a Java Portal development house. We have our own JSR 168 Compliant Portal that serves 14 industries. We have developed various applications for the internet. Micro Circle has been in business for 5 years and it is part of the Malaysian Multimedia Super Corridor Development Program. We host and maintain several government portals and now we have branched into the mobile and advertising markets. The Mobile Advertising Application will be hosted on our Mobile Advertising Portal. The SIM application is merely the last mile application to deliver the adverts to the client’s handset.
Kana Sabaratnam – Chief Executive Officer B. Sc in Electrical Engineering. 14 years of experience in IT Architecture, Manufacturing and Telecommunication. Kana covers the architectural aspects and how the business will unfold when the final product is ready. Having 5 years experience in SIM Card and Telecommunication solution development, he is able to lead the project. He has spent most of his career in the software development arena with extensive knowledge in client needs and how to meet it with the mixture of IT strategies.   Thayanithy Jegan – Chief Technology Officer B. Computer Sc and MS in Learning Systems. 14 years in software development from Windows to Unix systems. Jegan has very high acumen for problem-solving and planning for any software solution. Jegan design and develop a plan for the solution. It includes low-level component and algorithm implementation issues as well as the architectural view. He has more than 10 years of programming experience and is J2EE Architect for the Java Platform.   Vijayamalar Sivasegaran – Chief Operation Officer B.Sc in International Business and Management. 14 years of experience in improving manufacturing processes. Vijaya is the person accountable for accomplishing the stated project objectives. Key project management responsibilities include creating clear and attainable project objectives, building the project requirements, and managing the triple constraint for projects, which are; cost, time, and quality.
Earn money from SpaceAds just by going places. Advertisers can buy spaces and place their Ads anytime anywhere. When SpaceAds appear on the mobile, users earn money. SpaceAds is a location based Ads service running on the SIM STK (Subscriber Information Module SIM Tool Kit). The advertiser uploads Text Ad from their SIM Application and any user entering or leaving the space gets the SpaceAd. Any mobile user can be an advertiser or a user with SpaceAds. Advertiser’s pay for their advertising from their mobile prepaid or post paid accounts and the Cost per View is debited to the user’s mobile account. Users can choose the type of advertising by Cost per View or their favourite categories. This is a location based service that does not require GPS on the mobile phone. It is able to detect the current mobile location of the advertiser and tag it to the advertising content. The location and content is pushed to a server via SMS and stored. SpaceAds on the user, requests for content by location from the server, specific content is then pushed to the user’s SIM application via SMS. The SIM application will trace the location of the user and display the relevant SpaceAds based on their location.